Demand Forecasting for Wet Markets

Strengthening the Foundation

Support procurement planning, production, inventory management, and product distribution to align with demand.
Reduce excess inventory and losses of perishable products.
Reduce planning discrepancies resulting from reliance on individual experience.
Enable faster monitoring of sales situations and market changes.
Support collaboration among sales, production, procurement, and logistics departments.
Enable more systematic, data-driven decision making in supply chain management.

Ordering processes in wet markets that rely on telephone calls and manual data entry, leading to errors and time-consuming operations.
Sales and inventory planning that relies on the experience of individual sales staff.
Lack of data for forecasting demand in advance, resulting in product quantities that exceed or fall short of actual demand.
Lack of integrated coordination between sales, procurement, production, and transportation across the supply chain.
Delays in tracking customer behavior and responding to market changes.

Forecast future product demand using sales data and relevant factors.
Analyze trends based on historical data, prices, seasonality, holidays, and market factors.
Display comparisons between forecast figures and actual sales.
Support order tracking through digital systems.
Provide notifications when customer ordering patterns change significantly.
Support customer segmentation and marketing activity planning by area.
Provide data for planning raw material procurement, production, and product distribution.

Forecast results should be used as supporting information for planning, while designated personnel retain final decision-making authority.
Data used must be verified for quality, completeness, and timeliness.
Model accuracy should be monitored, and the model should be updated when market behavior changes.
Notifications to customers or sales staff must not result in discrimination or involve the use of data beyond the stated purpose.
Appropriate data access controls and security measures should be established.