Quality and Food Safety
Targets
Performance
Remark:
i The operations cover Thailand, Vietnam, the Republic of China (Taiwan), Laos, Cambodia, Malaysia, the Philippines, and Russia.
ii The operations cover Thailand, Vietnam, the Republic of China (Taiwan), Laos, Cambodia, Malaysia, and the Philippines, with cage-free egg production in Thailand and the Republic of China (Taiwan).
iii The operations cover Thailand, Vietnam, the Republic of China (Taiwan), Cambodia, Malaysia, the Philippines, India, and Russia.
Quality and Food Safety present both critical challenges and significant opportunities for the agri-food sector. Amidst tightening regulations, rising health concerns—particularly Non-Communicable Diseases (NCDs)—increasing supply chain complexity, and climate change risks, businesses must implement comprehensive and effective quality management, to mitigate consumer health risks, ensure regulatory compliance, minimize environmental impacts, and protect corporate reputation. Furthermore, growing consumer expectations for product transparency and traceability reinforce the necessity of robust quality and safety governance throughout the entire value chain.
Innovations in food science and production enable safer, healthier, and more traceable food products. Responsible marketing and clear communication also help consumers make informed choices, reduce disease risks, and support long-term health. Consequently, the agri-food sector plays a key role in managing food quality and safety while also improving public health for individuals and society.
Management Approach
CPF places the highest priority on Quality and Food Safety across the entire value chain, from feed raw materials to the consumer's table. "Quality" is integrated as a core element of our Code of Conduct, mandating that all employees uphold these standards in their daily operations. This commitment serves as the fundamental cornerstone of the Company’s operational processes.
