Nutrition and Health
Targets
Healthier and more nutritious refers to new products that meet the Company's Healthy Food and Beverage Criteria, which are assessed against the Thai Recommended Daily Intake (Thai RDI) and the Ministry of Public Health's Healthier Choice criteria. These products include those with reduced sodium, saturated fat, and sugar levels, or enhanced with beneficial nutrients such as protein, dietary fibre, vitamins, and minerals. The scope also covers Healthier Choice–certified products, functional and medical foods, plant-based products, and antibiotic-free fresh food products.
Performance
“Our mission is to deliver products that are high-quality, safe, delicious, and health-focused. We are committed to exploring new technologies and leveraging innovation to continuously enhance and improve our offerings.”
Good nutrition is essential to health and quality of life at every stage. Ensuring that people can access food that is safe, nutritious, affordable, and responsibly produced is critical to improving food security and supporting a sustainable food system.
The Company is firmly committed to comprehensive research and development across its entire value chain, driving innovation that enhances both the economic and intrinsic value of its products. This commitment begins with the animal feed business, where we advance precision nutrition to ensure that feed formulations are accurately tailored to the specific requirements of each species, breed, and life stage. Supported by our world-class Feed Research and Innovation Center, equipped with advanced laboratories and integrated research capabilities, we apply engineering expertise and biotechnology to develop high-performance feed solutions that elevate both food quality and safety standards.
Within the livestock business, we place strong emphasis on the selection and genetic improvement of breeds that are well-suited to local environmental conditions and aligned with evolving market demands. This is complemented by the continuous advancement of farming practices in accordance with internationally recognized animal welfare standards. Through this integrated approach, we ensure the production of high-quality livestock that serves as a reliable foundation for safe and nutritious food production.
In the Company’s food business, we are dedicated to developing innovative product alternatives that respond to diverse consumer needs across different life stages while promoting overall well-being. Our CPF Food Research and Development Center (R&D Center) brings together multidisciplinary experts in food science, nutrition, biotechnology, biochemistry, packaging material science, and food engineering. Equipped with advanced technologies and state-of-the-art laboratories, the Center enables end-to-end food research and development, encompassing:
- Food Biotechnology – Conducting research at the microbial level to harness biotechnological applications that enhance food functionality, safety, and nutritional value.
- Food Analysis – Performing in-depth studies of raw materials and finished products to analyze chemical and physical properties, including extractable compounds and key nutritional components.
- Food Application – Developing and refining prototype products to achieve optimal sensory characteristics while ensuring balanced nutritional profiles.
- Food Sensory Analysis – Systematically evaluating products through sensory testing to assess color, aroma, taste, and texture, ensuring alignment with consumer expectations and quality standards.
The development of the Company’s food products is carried out in accordance with the Health and Nutrition Policy, the CPF Healthier Choice Principles, and the Sustainable Packaging Policy and Principles. These frameworks guide the creation of food innovations that balance the promotion of consumer health with responsible environmental stewardship.
The Company's Health and Nutrition Criteria are based on Nutrient Profiling Systems (NPS) that align with applicable regulatory requirements and relevant national standards in the countries where it operates. In Thailand, for example, the Company references the Thai Recommended Daily Intake (Thai RDI) and the Healthier Choice criteria established by the Ministry of Public Health. These externally recognized benchmarks guide the nutritional assessment of products, support the provision of appropriate nutrition information, and help consumers make informed choices, including selecting products that may contribute to reducing the risk of non-communicable diseases (NCDs).
In addition, the Company applies Nutrient Content Claim requirements to product labeling in accordance with applicable regulatory requirements. Claims such as "High Protein" and "Cholesterol Free" may only be used when products meet the nutrient levels and conditions specified under the relevant Ministry of Public Health regulations on nutrition labeling. This approach helps ensure that nutrition information is accurate, transparent, and verifiable, enabling consumers to make informed purchasing decisions and choose products that best meet their health and nutritional needs.
Delivering brand-led food innovations that effectively meet the diverse and evolving needs of consumers
Fully traceable at every stage, from farm to consumer.
Fresh, processed, and ready-to-eat foods that comply with strict quality standards, are free from harmful contaminants, and are 100% safe.
For more information: CP Brand
Pork, chicken, and fresh egg products produced using probiotic-based innovations.
For more information: CP Brand
Ready-to-eat food products developed for increasingly health-conscious consumers, such as low-fat, high-fiber, and no added monosodium glutamate (MSG) options.
For more information: CP Brand
Pork, chicken, and fresh egg products raised with superfood-enriched feed, naturally high in omega-3, and produced without the use of antibiotics throughout the entire rearing period.
For more information: UFARM
Plant-Tec plant-based texture technology.
Fully traceable at every stage, from farm to consumer.
For more information: Meat Zero
Health-focused food and beverage innovations tailored to specific functional needs, alongside medical & nutritional products developed for patients and aging populations.
For more information: NutriMax
The Food Innovation Process
Market Research
The CPF Research and Development team collaborates closely with Marketing and Sales to assess market trends, consumer behavior, and key insights, enabling the development of products that effectively meet customer needs across diverse consumer segments in a dynamic market.
Product and Packaging Innovation
The Company is committed not only to developing products that deliver quality and nutritional value, but also to advancing food innovation under the Food as Medicine concept. This approach focuses on three key areas:
- Health Promotion – enhancing nutritional value by increasing beneficial nutrients that support the body's functions, such as proteins, essential minerals, healthy fats, and dietary fiber.
- Disease Prevention – reducing nutrients associated with the risk of non-communicable diseases (NCDs), including sugar, sodium, and unhealthy fats.
- Health Recovery – developing specialized nutritional formulations for patients, older adults, and individuals with specific dietary or nutritional needs.
The Company's food product development teams work closely with professional chefs to develop ingredients, formulations, seasonings, and production technologies. Concepts and formulations are validated through advanced research facilities and Kitchen Labs to evaluate food safety, quality, taste, and nutritional value in accordance with internationally recognized standards.
In parallel, the packaging development team designs and develops food packaging that prioritizes product safety, functionality, product quality protection, and environmental considerations. A dedicated Food Packaging Lab supports systematic testing and development to ensure packaging performance and continuous innovation. [see more information on “Sustainable Packaging”].
Prototype Development
The Company operates a Pilot Plant to conduct trial production of prototype products and engages trained sensory panelists to perform taste and sensory evaluations, complemented by feedback from consumer sample groups. Prototype products are also assessed for their chemical, physical, and microbiological characteristics to help ensure that products introduced to the market meet quality and safety requirements, comply with applicable laws and relevant international standards, and effectively address customer and consumer needs.
Commitment to Innovation for Health and the Environment
Animal Feed
Probiotics Innovation
CPF conducts research and development on the application of probiotics in animal farming. This innovation supports immune health and helps maintain intestinal balance, contributing to healthier animals, lower incidence of illness, and reduced reliance on antibiotics—thereby helping to mitigate antimicrobial resistance in alignment with animal welfare principles. To date, more than 125,000 probiotic strains have been selected and screened, resulting in the identification of 10 high-performing strains that are incorporated into animal feed. This approach is applied to products marketed under the CP Selection brand, including pork, chicken, and duck, and the CP Pacific shrimp brand.
Sustainable Animal Feed Innovation
The Company applies precision nutrition principles to develop sustainable animal feed solutions, including:
- Swine feed formulated to reduce nitrogen excretion in manure by 20–30%. Initially implemented in Thailand, this innovation has been scaled across CPF’s global swine operations, including breeder and gilt herds.
- Layer feed designed to reduce reliance on high-protein ingredients such as soybean meal, helping to mitigate manure odor and decrease nitrogen in layer manure by 12–13%.
Consumer Food Products
Reduced-Sodium, Reduced-Fat, and Low-Carbohydrate Formulations
The Company supports the reduction of risk factors associated with non-communicable diseases (NCDs) by leveraging advanced food science capabilities and robust nutritional principles. Quantitative outcomes from formulation development are used to establish prototype benchmarks, which are then systematically applied to reformulate products within the same category—enabling continuous reductions in sodium, fat, and/or carbohydrates. This approach is reinforced through clear nutritional communication, helping consumers make healthier choices without requiring changes to eating habits.
Product Examples
CP Pepper Bologna – Reduced Sodium Formula
25% Less Sodium Compared to CP Pepper Bologna (Pork & Chicken)
Tender Chicken Breast with Holy Basil
- Energy: 90 kcal
- High Protein: 18 g
- Low Fat: 1.5 g
Per Serving (80 g)
Chicken Breast Stick
- Energy: 70 kcal
- High Protein: 13 g
- Low Fat: 1 g
- Sugar: 1 g
Per Serving (60 g)
CP Easy Taste Chicken Pocket – Sausage & Cheese
- A new sandwich format with no bread — chicken is used as the wrap instead.
- Made from chicken, cheese, and sausage.
- High Protein, Low Carbohydrate ำ
- Winner of the Top Innovative Product Award THAIFEX – ANUGA Asia 2024
Lower Sodium (Less than 600 mg per servingi)
Frozen Ready-to-Eat Products
- CP Spaghetti Carbonara – reformulated to reduce sodium by 34%.
- CP Spaghetti with Minced Chicken and Sausage – 30.7% sodium reduction compared to CP Spaghetti with Minced Chicken.
Less saturated fat (Not more than 3 grams per servingi)
Ready-to-Eat Products
- CP Chicken Breast Bologna – 75% less total fat compared to CP Pepper Bologna (pork and chicken).
- CP Black Pepper Chicken Breast Sausage – 62% less fat and 38% less sodium compared to CP Chicken Frank Black Pepper.
Remark :
i Compared to the Recommended Daily Intakes for population over 6 years of age (Thai Recommended Daily Intakes: Thai RDI) based on energy requirement of 2,000 kcal diet per day.
Alternative Protein
Plant-based products marketed under the “Meat Zero” brand provide alternative protein choices for vegan, flexitarian, and health-conscious consumers. These products are developed to deliver an appearance and texture comparable to conventional meat. The proprietary “PLANT-TEC” innovation— a plant-based texturization technology—was created over more than two years and refined through more than 2,000 development trials.
Meat Zero Plant-Based Meat มีประโยชน์และดีอย่างไร?
Following its launch in Thailand in 2021, the Company expanded the MEAT ZERO brand into Singapore and Hong Kong. The Company has also partnered with startups, research institutes, and academic institutions to further accelerate the development of plant-based meat innovations.
Product Examples
The products have been reformulated to improve their nutritional profile, including the addition of vitamin B12, iron, and zinc. They are produced using avocado oil, a source of beneficial fats, and colored naturally with beetroot extract. Key product attributes are maintained, including high protein and dietary fiber content, and 0% cholesterol.
Functional Food
The Company advances an integrated approach to health—spanning prevention, health promotion, and recovery—serving the elderly, patients, and today’s health-conscious consumers. Under the Inno Wellness brand, the Company develops medical foods, dietary supplements, and functional health beverages tailored to specific wellness needs.
Wellness Beverages
Peptide Shot
Fiber Shot
IMU Snow Fungus
Medical Nutrition
NutriMax
The Company supports older adults and patients in achieving appropriate nutritional intake to enable sustainable recovery and enhance quality of life. In collaboration with Ramathibodi Hospital, the Company developed NutriMax, a ready-to-use liquid medical nutrition product formulated from natural ingredients, including pumpkin, chicken breast, egg, and rice bran oil.
NutriMax provides complete nutrition, contains no milk, and is suitable for older adults, patients during recovery, individuals experiencing malnutrition, and patients requiring tube feeding.
Health Supplements
BiFio Probiotic Plus+
A dietary supplement formulated with five carefully selected probiotic strains, including three Bifidobacterium strains to support immune function and help reduce the risk of allergies and common colds, together with two Lactobacillus strains that promote digestive health.
Innovation to Enhance Access to Nutritious Food While Supporting Consumer Health and Environmental
The Company continuously invests in research and development (R&D) and technological innovation to improve the affordability, accessibility, quality, and nutritional value of food products. R&D efforts focus on developing technologies and product solutions that extend shelf life, preserve nutritional quality, improve nutrient profiles, and enhance distribution efficiency, enabling consumers to access safe, nutritious, and affordable food while reducing environmental impacts across the value chain.
Examples of these innovations include:
- Microwave Sterilization Technology – Applying microwave energy for food sterilization extends product shelf life from one week to one month. This innovation improves distribution efficiency, enables distributors and consumers to store products for longer periods, and helps reduce food loss and food waste across the supply chain.
- High-Barrier Packaging Technology – By applying high-barrier packaging, the shelf life of ready-to-eat products has been extended from 9 days to 15 days while maintaining product quality, freshness, and nutritional integrity. This innovation enhances distribution efficiency, expands market reach, and improves consumer access to safe, nutritious, and affordable food.
- Sodium Reduction Innovation – The Company has developed a proprietary enzyme extraction technology to produce chicken-derived extracts that can partially replace sodium in food products while maintaining taste and product quality. This innovation supports the development of healthier products with improved nutritional profiles without compromising consumer acceptance.
In addition, the Company designs packaging to facilitate appropriate consumption and better align with consumers’ nutritional needs. In 2025, in Thailand introduced a Duo Pack format that combines two pork cuts in a single package. This format allows consumers to select portion sizes suitable for each meal—particularly for smaller servings or menu preparations requiring limited quantities—while maintaining product variety. The initiative underscores the Company’s commitment to offering consumption options that reflect evolving consumer behaviors and promote responsible consumption.
