Promoting Micro-Entrepreneurship

Improving Quality of Life for People

Five Star business model supporting micro-entrepreneurs throughout their business journey

For more than four decades, the Company has empowered community members to become business owners under the “Five Star” model by providing lifetime support throughout the business journey. This support covers site selection, raw material supply, centralized marketing, knowledge development, and user-friendly accounting systems, enabling entrepreneurs to build stable and sustainable livelihoods.

Micro-entrepreneurs own and operate
Over 8,000 micro-entrepreneurs
7 countries
across Thailand, Vietnam, the Philippines, Cambodia, Malaysia, India, and Laos.
Social Return on Investment (SROI) of the Five Star business
1.32 times
Social return on investment (SROI)
THB 8,069 million
Total social value created

In addition, in 2022, the Company conducted a Social Return on Investment (SROI) assessment of small entrepreneurs under the Five Star business in Thailand to evaluate the project's positive and negative social impacts. The assessment, which covered economic, social, and environmental dimensions, found that the Five Star business generated an SROI of 1.32 times, equivalent to a total social value of THB 8,069 million. The information was assured by LRQA (Thailand) Co., Ltd.

Additional details of the project are available here