Sustainability in Action
Promoting Micro-Entrepreneurship

Five Star business model supporting micro-entrepreneurs throughout their business journey
For more than four decades, the Company has empowered community members to become business owners under the “Five Star” model by providing lifetime support throughout the business journey. This support covers site selection, raw material supply, centralized marketing, knowledge development, and user-friendly accounting systems, enabling entrepreneurs to build stable and sustainable livelihoods.
Micro-entrepreneurs own and operate
Social Return on Investment (SROI) of the Five Star business
In addition, in 2022, the Company conducted a Social Return on Investment (SROI) assessment of small entrepreneurs under the Five Star business in Thailand to evaluate the project's positive and negative social impacts. The assessment, which covered economic, social, and environmental dimensions, found that the Five Star business generated an SROI of 1.32 times, equivalent to a total social value of THB 8,069 million. The information was assured by LRQA (Thailand) Co., Ltd.